An interview with Tim Brown, CEO of IDEO (Part 2)

At the Peter Drucker Forum in Vienna,  Tim Brown, CEO of IDEO, shared some of his insights with me. The Palo Alton based design firm is famous for having invented such things as Apple’s first mouse and the Palm V PDA. It shot to fame when ABC Nightline made a short documentary on how they designed a new shopping cart. Tim Brown describes the company as “a group of people that come from many different backgrounds that use design thinking to tackle a broad range of systems to level challenges from all kinds of organisations.”  With such a wide-ranging team, Ideo has become famous for the diversity of its employees.

In the second part of this interview, Tim Brown talks about the international aspects of the firm and gives some career advice to students on their future career choices.

An interview with Tim Brown, CEO of IDEO (Part 1)

IDEO is known as being one of the world’s most innovative design firms. The maker of Apple’s first mouse and one of the first PDAs, the Palm V, the company shot to fame when ABC Nightline made a short documentary on how they designed a new shopping cart. At a recent conference in Vienna, I met up with IDEO’s CEO, Tim Brown. He describes the company as “a group of people that come from many different backgrounds that use design thinking to tackle a broad range of systems to level challenges from all kinds of organisations.” In the first part of this two part interview, he describes what makes the company unique from more traditional organisations.