Category Archives: Communication

BOOK REVIEW: “Network Advantage: How to Unlock Value From Your Alliances and Partnerships” by Heinrich Greve, Tim Rowley & Andrew Shipilov (2014)

Network Advantage: How to Unlock Value From Your Alliances and Partnerships by Heinrich Greve, Tim Rowley & Andrew Shipilov

Greve, Rowley and Shiplov have done extensive academic work and research on alliances over the past two decades. According to the authors of Network Advantage, companies have made more than 42,000 alliances in the past ten years. Despite this experience, many of them failed to be successful. This book explains why so many alliances fail and gives advice on how companies can work to ensure that they improve their chances of succeeding when they make alliances. This book is designed to give easier access to some of their research and is written in a style that would most managers of the general public will find easy to understand.

Key words

Network, alliances, corporation, value creation, partnerships

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Filed under Book Review, Business, Communication, Corporate Behavior, Corporate strategy, Management, Strategy

EFMD Annual Conference 2014: Breakout sessions-B1 – Marketing of Business Schools in a Digital World

Andrew Cr.At the EFMD Annual Conference, Andrew Crisp, Director of CarringtonCrisp and Tracey Horn, Head of Communications and Marketing at Cambridge Judge Business School, gave an excellent session on the various opportunities that digital marketing can offer to the promotion of business schools. Andrew began his talk stating that digital marketing gives school the chance to do more personal marketing. Just one advertisement can have hundreds of variations and be tweaked according to the response. It’s a completely different mind-set from having a single advert in one newspaper for one day. With personalisation also comes the need to differentiate, as well as to say something different from all the other business schools vying for a student’s attention and attendance.

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Filed under Business Schools, Communication, Conference, E-learning, Higher Education, Innovation, Management, Marketing, Social Media, Technology

EFMD Annual Conference 2014: Plenary IV – MOOCs

vivek G.

At the EFMD Annual Conference 2014, Vivek Goel, Chief Academic Strategist, Coursera, kicked off the fourth Plenary by stating that the traditional university has many years to go and will never be replaced by online learning. He then went on to outline exactly what a MOOC is and how they can supplement teaching and learning.

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EFMD Annual Conference 2014: Breakout sessions- A4 – Roundtable on New Technologies & Accreditation

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At the Roundtable Martin Schader the Associate Director, Quality Services, EFMD, and Rebecca Taylor, Dean Open University UK, spoke during the breakout sessions on Roundtable on New Technologies & Accreditation. Discussing how MOOCs are now becoming more prevalent in education as well as how different technologies can be embedded in the learning experience.

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Peter Drucker Forum 2013: “Project Management, Systems Thinking & Complexity” by Terry Cooke-Davies

Cooke-Davies

On the second day of the 5th Global Peter Drucker Forum, Terry Cooke-Davies took a look at the area of project management, systems thinking & complexity.  He stated that the world of work is increasingly moving towards the world of change and projects, and it is the management of these that are the keys to success.

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Filed under Behavior, Business, Business Schools, Communication, Corporate strategy, Entrepreneurship, Higher Education, Innovation, Leadership, Management, Peter Drucker Forum

Peter Drucker Forum 2013: “Policy Improvements” panel contribution by Ben Ramalingam

ben

On the second day of the 5th Global Peter Drucker Forum, Ben Ramalingam stated that policy and practice have come to be like bikes, in the sense that they have been created through incremental changes and improvements.

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Filed under Behavior, Business, Business Schools, Communication, Economics, Education, Higher Education, Innovation, Leadership, Management, Peter Drucker Forum, Strategy, Technology

Peter Drucker Forum 2013: “Cyber Security” panel contribution by Mikko Kosonen

miko kosonen

Mikko Kosonen, the President for the Finnish Innovation Fund (Sitra) since 2008, with experience in companies such as Nokia, TeliaSonera Finland Oyj, The Foundation for Economic Education, Kuntien Tiera Oy, Technology Academy Finland, Fifth Element Oy, Kesko, Itella Corporation and Hewlett-Packard Corp, concentrated in a short talk, on one main problem, that of cyber security.

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Filed under Behavior, Business, Business Schools, Communication, Conference, Culture, Economics, Information Technology, Innovation, Leadership, Management, Strategy, Technology