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Book Review: Emerging Multinationals in Emerging Markets by Ravi Ramaruti and Jitendra Singh (2010)

 

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Book Review by Philip Warwick, Durham University Business School

Ramamurti and Singh have achieved the rare feat of editing a book that is at the same time interesting and has academic rigour. With their contributors, they set out to explain the increasingly important role of emerging market multinational enterprises (EMNEs) in the world economy. At the start they say that they want to determine to what extent the success of these emerging market companies is based on their country of origin and to what extent their success can be explained by existing mainstream international business theory. Alternatively, is a new explanation needed? In the first paragraph they list some of the organisations to which they are referring: Huawei (telecommunications) of China, Cemex (Cement and Construction) of Mexico, Gazprom (Oil and Gas) of Russia and Embraer of Brazil, whose planes I fly in if I travel  to Europe on KLM’s short haul services.

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