On February 12th, 30 students from Grenoble Ecole de Management in the Transcontinental Vancouver Program visited Elastic Path with their fellow SFU classmates. You might wonder what this company does, so here is a brief summary of their past.
Category Archives: Customer service
Frank Chin, Elastic Path, Vancouver, talks to GEM & SFU students about the history of the company during Innovation Business Week
Kelly Bennett, Netflix, Vancouver, talks to GEM & SFU students about marketing during Innovation Business Week
Grenoble EM and SFU students on the Innovation and Entrepreneurship Programme in Vancouver attended a Q & A discussion with Chief Marketing Officer of Netflix Kelly Bennett. Bennett is an alumnus of Simon Fraser University that has made his way into the world’s fifth most innovative company, Netflix. The event was organized by Beedie School of Business and chaired by the Dean of the business school, Daniel Shapiro. Continue reading
Ian Warner and Federico de Giuli, APRIO, Vancouver, talk to GEM & SFU students about business during Innovation Business Week
Ian Warner and Federico de Giuli, respectively CEO and CIO at APRIO, gave a talk about their business to GEM and SFU students as part of the corporate visits co-organized by both schools on the 11th of February 2014.
Back in the carefree days before 2007, companies looked at growth as their major challenge. In those days, obtaining a 15% increase on yearly growth seemed to be the most important thing for them to achieve, to keep their stockholders happy. Since then, with the collapse of firms such as Bear Stearns and Lehman Brothers, survival has become the key element to business. In Reorganize for Resilience, Ranjay Gulati shows some of the things that resilient companies do, both in good times and in bad, to ensure that they don’t end up being a case study on what companies shouldn’t have done.