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An interview with Tim Brown, CEO of IDEO (Part 1)

TIM BROWN 3

IDEO is known as being one of the world’s most innovative design firms. The maker of Apple’s first mouse and one of the first PDAs, the Palm V, the company shot to fame when ABC Nightline made a short documentary on how they designed a new shopping cart. At a recent conference in Vienna, I met up with IDEO’s CEO, Tim Brown. He describes the company as “a group of people that come from many different backgrounds that use design thinking to tackle a broad range of systems to level challenges from all kinds of organisations.” In the first part of this two part interview, he describes what makes the company unique from more traditional organisations.  Continue reading

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Filed under Business, Business Schools, Corporate strategy, Entrepreneurship, Innovation, Technology, Tim Brown, USA