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BOOK REVIEW: “Essentials of Strategic Management” by J. David Hunger and Thomas L. Wheelen (2010)

Key words

Strategy, management, information systems, corporate culture, technology management

Summary

The book gives an excellent outline of some of the fundementals issues in strategic management. The book is short and generally to the point. It provides good data summaries and ideas that can be put into practice in the business world. It is also realatively easy to read. It deals quite heavily with corporate culture and has some useful ideas on the importance of technology management in strategy.

Interesting quotes from the book:

Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation.

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