Using symbolic objects can be a powerful way to motivate staff and communicate a message. What, for example, do a long piece of string, a hammer and a bell have in common? The answer is that they can be found in three of the world’s most successful companies and have had an impact on positive change of the corporate culture.
Tag Archives: Toyota
Fixing positive change: creating an efficient corporate culture with a piece of string, a hammer and a bell
Companies and industries studied: Apple, Nucor, Dell, Toyota, GM, GE, Ford, Compaq, HP, IBM, disk drive industry
It is said that this was Steve Job’s favourite book and had a lot of influence on the way he ran Apple. It focuses on disruptive technology and shows why a lot of companies miss out on innovation in markets and why leaders are often ‘leapfrogged’ by challengers. Among some of the surprising theories Christensen states that companies should NOT always listen to their customers (Steve Jobs declared this many times over; so did Henry Ford). Also, it may be better for a company to invest in lower margin products rather than high margin ones.