Tag Archives: Toyota

Fixing positive change: creating an efficient corporate culture with a piece of string, a hammer and a bell

Using symbolic objects can be a powerful way to motivate staff and communicate a message. What, for example, do a long piece of string, a hammer and a bell have in common? The answer is that they can be found in three of the world’s most successful companies and have had an impact on positive change of the corporate culture.

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BOOK REVIEW: “Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World” by Michael A. Cusumano

coverStaying Power is a dense and extremely well researched book. It is not for the faint hearted. Cusumano reportedly spent over 25 years researching some of the world’s largest and most successful companies and was an advisor to more than 100 firms.  The book looks in depth as the strategies adopted by companies such as Google, Intel, Apple, JVC, Toyota, and Microsoft.

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BOOK REVIEW: “The Innovator’s Dilemma” by Clayton M. Christensen (2011)

Key concepts: disruptive innovation, leapfrogging, processes, corporate culture, project management

Companies and industries studied: Apple, Nucor, Dell, Toyota, GM, GE, Ford, Compaq, HP, IBM, disk drive industry

Summary
It is said that this was Steve Job’s favourite book and had a lot of influence on the way he ran Apple. It focuses on disruptive technology and shows why a lot of companies miss out on innovation in markets and why leaders are often ‘leapfrogged’ by challengers. Among some of the surprising theories Christensen states that companies should NOT always listen to their customers (Steve Jobs declared this many times over; so did Henry Ford). Also, it may be better for a company to invest in lower margin products rather than high margin ones. 

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Filed under Book Review, Business, Innovation, Management, Research, Strategy, Technology