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AACSB Associate Deans Conference: Executive Education: Developing Non-Degree Education for the Future (Brent Smith)

Standard 14 of the proposed new criteria for AASCB Accreditation deals with the provision of Executive Education. Given the importance of this activity in many business schools today, it is useful to look at some of the best practices in the industry.

At the AACSB Associate Deans Conference, Brent Smith, Associate Dean, Executive Education and Associate Professor, Management and Psychology, Jesse H. Jones Graduate School of Business, Rice University, set out some of the issues at his own university.

According to Mr. Smith the market is increasingly crowded and it is therefore vital that business schools fully understand their competitive positioning as well as the role of executive education as vehicle to advance the overall strategy of the school.

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