Tag Archives: Sheena Iyengar

BOOK REVIEW: “The Art of Choosing” by Sheena Iyengar (2010)

The Art of ChoosingIn a magazine interview, Catherine Zeta-Jones, the Welsh actress and wife of Michael Douglas, describes one of her daily chores, which involve making choices. 

It is,” she said, “deciding whether to buy that beautiful little dress she had found while shopping in California, knowing full well that the shoes you need to go with it were in one of your homes in the Caribbean or Europe.”  

Pity the rich and famous!

We have more choices today than we have ever had in history and yet making countless decisions each day may be a burden rather than a pleasure.  In this excellent book, which brings in scientific research and personal examples, Dr. Sheena Iyengar, Professor at Columbia University, describes just why some of these choices are so difficult. 

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Filed under Book Review, Consumer Behavior, Consumption, Economics, India, Psychology, USA

AACSB Annual Meeting (ICAM 2013): Lead by Choice: Lessons for the B-School (Sheena Iyengar, Columbia Business School)

cover sheena

“I am always looking for cool pictures.” said Sheena Iyengar at the end of her excellent presentation on how to “Lead by Choice”. The quote was all the more remarkable in that the director of the Global Leadership Matrix (GLeaM) at Columbia Business School is totally blind. The objective of the talk was to highlight “what effective leaders need to know about choice” and how you can choose your way to success. Indeed, there is so much information available that it has become imperative today to know how to choose.

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Filed under Behavior, Business, Business Schools, Higher Education, India, Leadership, Management, Psychology, Strategy, USA