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BOOK REVIEW: “The Southwest Airlines Way” by Jody Hoffer Gittell

coverThe low cost model has become so ubiquitous today that it’s quite easy to f0rget that, when Southwest airlines set up in 1971, its business model was quite revolutionary.  This was just two years after Concorde had come into existence, and talk of the time was of quick flights for important business people prepared to pay a high price.  The two oil shocks of the 1970s, and changes in consumer tastes had a huge impact on this and, no doubt had a great, positive impact on the business model set up by Southwest Airlines. 

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