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An Englishman in New York

Psychological distance and international trade

In the 1970s researchers in Sweden starting looking into the concept of psychological distance and how this related to the international development of companies. The basic premise is that we prefer to interact and therefore trade with people who are similar to ourselves. Spanish companies find it easier to trade with South America because of the historical links they share. Similarly, British managers find that they are psychologically closer to their US counterparts than managers in Continental Europe.   Continue reading

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Filed under China, Great Britain, India, Intercultural, Management, Research, USA, Vacation / Holidays