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Peter Drucker Forum 2013: “Design for Complexity” by Tim Brown

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At the Peter Drucker Forum 2013 in Vienna, Tim Brown, CEO of IDEO argued that they have taken the same approach to design for hundreds and thousands of years. However, with increasing urbanization, the implementation of the design became ever more difficult due to the increasingly complex structures. Most businesses can be compared to cities- so how do we shape them?

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