Tag Archives: pepsi

BOOK REVIEW: “Blink” by Malcolm Gladwell (2007)

The subtitle to this book is “The Power of Thinking without Thinking.” Having read it, you have to wonder just how much thinking really went in to putting the thing together.

This is the worst type of “business” book; a collection (jumble) of stories and anecdotes that try to pass themselves off as having some foundation in science.  

Read it, blink and you will have already forgotten the contents.

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BOOK REVIEW: “Predictably Irrational: The Hidden Forces That Shape Our Decisions” by Dan Ariely (2010)

This book is an excellent read whether you are a business student or not.  It gives a fascinating insight into why we make decisions that are not totally rational or in our long term interest. Few things could sound as boring as behavioral economics! This book is anything but boring.

High-priced entrées on the menu boost revenue for the restaurant

Among other things you will learn why people will steal a coke from a fridge but not cash (i.e why we can be honest in one context and dishonest in another), why people prefer taking medicine that is more expensive even though there is a cheaper version that works in the same way, why we try to save pennies on some things and then spend enormous amounts of money on an expensive meal.
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BOOK REVIEW: “Inside Coca Cola” by Neville Isdell with David Beasley (2011)

Key words
Coca cola, bottling plant, marketing, soft drinks industry, Pepsi

Summary
Lovers of the TV series Friends will be familiar with the expression “OH…MY…GOD!” Forgive me for such a blasphemous outburst, but I can find no other expression that conveys just how awful this book is.

This is a great shame. Coca Cola is a business icon. In a world where 80% of the products we use today did not exist ten years ago, the drink has grown over no less than 13 decades. The title of the book then sounds so deliciously enticing. How could you resist the chance to understand the inner workings and the strategy of such a powerful and long lasting corporation? What the reader gets instead from Mr. Isdell, is 240 pages of self-infatuated monologue around the generic theme of “Me, myself and I.” This book is the literary equivalent of every teenager’s weekend nightmare i.e. being forced to visit Granddad for Sunday lunch and then having to listen politely for several hours of him droning on about how he saved the world. Continue reading

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