Tag Archives: Nucor

BOOK REVIEW: “The Innovator’s Dilemma” by Clayton M. Christensen (2011)

Key concepts: disruptive innovation, leapfrogging, processes, corporate culture, project management

Companies and industries studied: Apple, Nucor, Dell, Toyota, GM, GE, Ford, Compaq, HP, IBM, disk drive industry

Summary
It is said that this was Steve Job’s favourite book and had a lot of influence on the way he ran Apple. It focuses on disruptive technology and shows why a lot of companies miss out on innovation in markets and why leaders are often ‘leapfrogged’ by challengers. Among some of the surprising theories Christensen states that companies should NOT always listen to their customers (Steve Jobs declared this many times over; so did Henry Ford). Also, it may be better for a company to invest in lower margin products rather than high margin ones. 

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