Tag Archives: McDonalds

BOOK REVIEW: “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath & Dan Heath (2010)

Made to Stick: Why Some Ideas Survive and Others DieDid you know that the Great Wall of China is the only man-made object visible from space? You did? It’s not true.  It’s what´s known as an urban myth.  These are so stories that are so popular that they have become ingrained in our culture, and become retold throughout the world.  In Made to Stick, Chip and Dan Heath explain why some of these stories ‘stick.’

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Filed under Behavior, Book Review, Culture, Intercultural, News, Psychology, Sociology

McDonald’s : Double hypocrisy and fries

Complaints about McDonalds (c) Hemera

Debates about the food chain McDonald’s often involve a lot of hypocricy. Many of its biggest critics are also, surprisingly, its customers. However, the corporation does itself no favours by engaging in Orwellian double speak that defies the facts about its products.

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Filed under Business, Corporate responsibility