At the EFMD Annual Conference, Andrew Crisp, Director of CarringtonCrisp and Tracey Horn, Head of Communications and Marketing at Cambridge Judge Business School, gave an excellent session on the various opportunities that digital marketing can offer to the promotion of business schools. Andrew began his talk stating that digital marketing gives school the chance to do more personal marketing. Just one advertisement can have hundreds of variations and be tweaked according to the response. It’s a completely different mind-set from having a single advert in one newspaper for one day. With personalisation also comes the need to differentiate, as well as to say something different from all the other business schools vying for a student’s attention and attendance.
Tag Archives: London Business School
During the last session of the 5th Global Peter Drucker Forum, Julian Birkinshaw looked at the two faces of complexity.
Lynda Gratton, Professor, London Business School; Founder of the Hot Spots Movement, a research and consulting team melding both business and academia; and a well known organizational theorist, led a Q&A session outlining whether complexity is really in the minds of top business leaders when managing their companies. Two top business leaders, Rick Goings, CEO of Tupperware Brands, and Natarajan Chandrasekaran (Chandra), CEO and Managing Director of Tata Consultancy, gave her their take on complexity in organizations.
AACSB Associate Deans Conference: Executive Education: Developing Non-Degree Education for the Future (Brent Smith)
Standard 14 of the proposed new criteria for AASCB Accreditation deals with the provision of Executive Education. Given the importance of this activity in many business schools today, it is useful to look at some of the best practices in the industry.
At the AACSB Associate Deans Conference, Brent Smith, Associate Dean, Executive Education and Associate Professor, Management and Psychology, Jesse H. Jones Graduate School of Business, Rice University, set out some of the issues at his own university.
According to Mr. Smith the market is increasingly crowded and it is therefore vital that business schools fully understand their competitive positioning as well as the role of executive education as vehicle to advance the overall strategy of the school.