Today we had the pleasure of listening to Jorge Marques, Manager of DSM Strategies at BC Hydro, speak about sustainability and innovation. With over 20 years of experience in the energy and sustainability industry, Jorge has many ideas of how process can help invoke sustainability into every day transactions. While traditional DSM (demand side measure) programs work towards energy savings, Jorge is working toward a goal of total market transformation. He not only wants companies and citizens to use less energy, but wants them to do so in a smart and efficient way. “Treat the market as a system and apply leverage to transform market activities,” Jorge explained to us.