Any company that is so successful that its name has become a verb deserves to be studied. This excellent book gives some insights into the workings of one of today’s richest and most admired companies. I’m very grateful to my colleague, Gordon Ray, for having brought this to my attention.
Google, company culture, innovation, talent management, Jeff Bezos, network, search machine
This book is an interesting and impartial look at the development of Amazon. Unfortunately, it gets off to a terrible start. Any 9th Grader will have heard a hundred times that a good essay begins with a clear and dynamic start and finishes with a punchy conclusion. What a pity that Mr. Brandt seems to have forgotten this advice. The book is actually a very enjoyable read with a lot of information about Amazon. It is you really want to have a good impression of it, you should skip the first and last chapters.