Tag Archives: international trade

BOOK REVIEW: “What is Strategy – and does it matter?” by Richard Whittington (2000)

Key words
Strategy, brief history of strategy, corporate, international trade, IBM, technology, resource-based of the firm, knowledge-based view of the firm, Apple, Walkman, Intel, Andy Grove, leadership, Japan, France, USA, UK

Summary

Richard Whittington, who has published extensively on strategy, offers a fascinating discussion on some of the key issues in strategic management. The book requires some background knowledge of the subject (perhaps not the first book to read then if you are new to this discipline) and then invites you to develop a personal view.

This is quite a useful book then once you have mastered some of the key elements of strategy. The book states clearly that it is designed more for a graduate or advanced undergraduate level.

Some keys facts:
The word ‘seduction’ comes from the Latin word “ducere”, to lead.

Only a quarter of the Japanese companies described ‘good short-term profits’ as their objective

Pascale ( 1982) reports that the Japanese do not even have a phrase for ‘corporate strategy’

When, in 1982, it launched its first personal computers, IBM predicted a market of 300,000 worldwide; a decade later, the installed base was 110 million. (Tate, 1991) Continue reading

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Filed under Book Review, France, Great Britain, Higher Education, Management, Strategy, USA

An Englishman in New York

Psychological distance and international trade

In the 1970s researchers in Sweden starting looking into the concept of psychological distance and how this related to the international development of companies. The basic premise is that we prefer to interact and therefore trade with people who are similar to ourselves. Spanish companies find it easier to trade with South America because of the historical links they share. Similarly, British managers find that they are psychologically closer to their US counterparts than managers in Continental Europe.   Continue reading

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Filed under China, Great Britain, India, Intercultural, Management, Research, USA, Vacation / Holidays