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BOOK REVIEW: “The New Age of Innovation: Driving Co-Created Value Through Global Networks” by C.K. Prahalad & M.S. Krishnan ” (2008)

CoverThe New Age of Innovation is one of C.K.Prahalad last works. The central theme lies around what they define as N=1; R=G. Increasingly today business is having to adapt to the logic of the individual needs of each customer (N=1). At the same time, they are finding their resources on a global scale (R=G).

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