Tag Archives: IKEA effect

BOOK REVIEW: “The Upside Of Irrationality:The Unexpected Benefits of Defying Logic at Work and at Home” by Dan Ariely (2010)

More of the same from Dan and just as interesting. He looks at why large bonuses can make CEOs less productive, why we are willing to take revenge on others even if it costs us more and why there a difference between what we think will make us happy and what really makes us happy. You’ll also learn about the IKEA effect (if you build it yourself, it seems more valuable) and the Baby Jessica effect (why we respond to one person’s suffering but not to the suffering of many).
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