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BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N. Kapferer & V. Bastien (2009)

Key words
Luxury, fashion, premium, strategy

Summary

If you are currently spending a few weeks in a vacational coastal city of your country, jealously admiring the ostentatious wealth of the rich and famous, this book may interest you. It defines what constitutes a luxury product and how companies develop their strategies to profit from this status.

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Filed under Book Review, Business, Entrepreneurship, India, Leadership, Management, Strategy, Vacation / Holidays