Did you know that the Great Wall of China is the only man-made object visible from space? You did? It’s not true. It’s what´s known as an urban myth. These are so stories that are so popular that they have become ingrained in our culture, and become retold throughout the world. In Made to Stick, Chip and Dan Heath explain why some of these stories ‘stick.’
Tag Archives: Herb Kelleher
BOOK REVIEW: “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath & Dan Heath (2010)
The low cost model has become so ubiquitous today that it’s quite easy to f0rget that, when Southwest airlines set up in 1971, its business model was quite revolutionary. This was just two years after Concorde had come into existence, and talk of the time was of quick flights for important business people prepared to pay a high price. The two oil shocks of the 1970s, and changes in consumer tastes had a huge impact on this and, no doubt had a great, positive impact on the business model set up by Southwest Airlines.