Tag Archives: Helicopter Parents

AACSB Associate Deans Conference 2012: Millennials Incorporated: Our Student Cohort

Senior Associate Dean at the Goizueta Business School, Emory University

Millennials Incorporated: Our Student Cohort


At the AACSB Associate Deans Conference in Houston, Texas, Andrea Hershatter, Senior Associate Dean at the Goizueta Business School, Emory University gave a wonderful presentation about the Millennial Generation. It was such a rich, entertaining and well researched talk, that it really would be difficult to do it justice in a short blog. (And no, I’m not her agent!) This short article sets out some of the main ideas, but if you get the chance I highly recommend that you go and see her speak.


Filed under Business Schools, Careers, Culture, Education, Higher Education, Management, Psychology, Society, Technology, USA

“They’ll always be kids…” : Procter and Gamble’s 2012 Olympic TV Advert…And a message for parents of future students.

If you are watching the Olympic games at the moment, you have probably seen the TV ad by Procter and Gamble which shows a mother looking at her child compete in the Olympics and finishes with the slogan:

“To us, they’re Olympians. But to their moms, they’ll always be kids.”

Parents who will soon be seeing their children leave the family nest for the dangerous world of higher education will fully understand this message. After all those years of worrying and caring, it is tough giving up our precious offspring to the unknown.

For professors though, those same students are NOT children but future managers. Their job is to prepare them for the business world. Time for the parents to let go.

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Filed under Business, Business Schools, Higher Education