We had the amazing opportunity to visit the headquarters of LuluLemon today (11th February) in the context of the business week.
The premises are located in Kitstiliano area in a modern building of four floors. The first department we visited was the design department. We saw the process of creation with people working on prototypes and planning the next collection of 2015. There are three design spaces, each one is dedicated to one customer segment: women, men and kids/teens. Thus employees design clothes only for one type of customers, depending on what they like to design. If an employee is passionate by designing clothes for men thus he or she will focus on doing that.