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Death (and Rebirth) of a Salesman


Arthur Miller’s 1949 play, “Death of a Salesman” deals with the demise of Willy Loman, an American salesman, who finds his professional and personal life simultaneously degenerating. The play could almost be symbolic for the treatment of the subject as an academic discipline over the past last half century. Business schools hate the word “sales”. We love “marketing” and “finance” and “strategy”, but the word “sales” with its second-hand car salesman connotation, is distinctly unwelcome in the classroom. Continue reading

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