Psychological distance and international trade
In the 1970s researchers in Sweden starting looking into the concept of psychological distance and how this related to the international development of companies. The basic premise is that we prefer to interact and therefore trade with people who are similar to ourselves. Spanish companies find it easier to trade with South America because of the historical links they share. Similarly, British managers find that they are psychologically closer to their US counterparts than managers in Continental Europe. Continue reading
The news last week was dominated by the commemoration of the terrorist attacks on New York & Washington on September 11th 2001. During such difficult moments people often try unite around their nations. In this context, symbols of the nation become important. However, such symbols will vary from country to country. Continue reading
Over the past 20 years, management schools in France have led the way in providing young internationally minded graduates fit to work in modern business. They should recognize this and stop apologizing for what they have achieved.
“Do any French people actually work in your school, Mark?”
My international visitor was looking incredulously around in the vast entrance of my school. This school lies in a medium-sized French city at the bottom of the French Alps. I had just taken him for coffee with my Austrian colleague, had introduced to two programme directors (one Irish and one English), and had bumped into our Academic Director (Scottish) and one of our most senior professors in HRM (American).