Written in 1980, Competitive Strategy, has formed the basis of modern strategic thinking for three decades. Amazon says that the book is now in its 60th edition and has been translated into 19 languages. It is still a great book to read though the recent bankruptcy of Michael Porter’s company, Monitor Group, has someone tarnised the image of the management guru.
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September 17, 2012 · 4:00 am
BOOK REVIEW “Competitive Strategy” by Michael Porter (1998)
Filed under Book Review, Business, Business Schools, Education, Higher Education, Innovation, Research, Strategy
Tagged as barriers to entry, business concept, business strategy, competitive advantage, customer service, EasyJet, five forces, George Clooney, IBM, market differentiation, Microsoft, Polaroid, positioning, quotes, Ryan Air, strategy, swithching costs, technology innovation, walmart
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