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BOOK REVIEW: “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath & Dan Heath (2010)

Made to Stick: Why Some Ideas Survive and Others DieDid you know that the Great Wall of China is the only man-made object visible from space? You did? It’s not true.  It’s what´s known as an urban myth.  These are so stories that are so popular that they have become ingrained in our culture, and become retold throughout the world.  In Made to Stick, Chip and Dan Heath explain why some of these stories ‘stick.’

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