Tag Archives: Columbia University

BOOK REVIEW: “The Art of Choosing” by Sheena Iyengar (2010)

The Art of ChoosingIn a magazine interview, Catherine Zeta-Jones, the Welsh actress and wife of Michael Douglas, describes one of her daily chores, which involve making choices. 

It is,” she said, “deciding whether to buy that beautiful little dress she had found while shopping in California, knowing full well that the shoes you need to go with it were in one of your homes in the Caribbean or Europe.”  

Pity the rich and famous!

We have more choices today than we have ever had in history and yet making countless decisions each day may be a burden rather than a pleasure.  In this excellent book, which brings in scientific research and personal examples, Dr. Sheena Iyengar, Professor at Columbia University, describes just why some of these choices are so difficult. 

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Filed under Book Review, Consumer Behavior, Consumption, Economics, India, Psychology, USA