“Love and marriage,” says old blue eyes himself, Mr. Frank Sinatra, “Go together like a horse and carriage.” This idealised pairing might be said to be relevant for Harvard Business School and the Case Study Method.
HBS was created in 1908 and established its case study method in the 1920s. Today, this teaching method is as close to business school orthodoxy as you can possible get. There are approximately 14 000 business schools in the world and you would be hard pressed to find one that did not uses cases to teach business. But why did HBS start teaching this way and how many cases does it sell each year?