Tag Archives: Boeing

An Interview with Tom Enders, CEO of EADS (Airbus) Part 2: Strategy and execution in the aircraft industry)

 An Interview with Tom Enders, CEO of EADS (Airbus)An Interview with Tom Enders, CEO of EADS (Airbus)

Tom Enders is the CEO of EADS, the parent company of Airbus, the giant commercial aircraft company.  EADS is a pan European corporation that employs over 140 000 people and generated revenues of nearly €57 billion last year. In the second part of this three-fold interview, Tom Enders talks about strategic execution at Airbus and EADS, how politics can influence strategic plans and the relationship between Airbus and Boeing. 


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Filed under Airlines, Asia, Business, China, Corporate Behavior, Entrepreneurship, Management, Paris Air Show, Strategy, Technology

BOOK REVIEW: “Like a Virgin Secrets They Won’t Teach You at Business School” by Sir Richard Branson (2012)

Richard Branson is one of the world’s business icons. If you work or study in a business school it is almost impossible to resist a title such as “Secret they won’t teach you at business school.” The result the book is…passable. A “B-“ I would say, which is probably better than most of us would score if we tried to build an empire like Virgin.


Filed under Book Review, Business, Business Schools, Careers, Entrepreneurship, Innovation, Leadership, Management, Strategy