Tag Archives: Ashridge Business School

AACSB Annual Meeting (ICAM 2013): Building Your School’s Brand Through Executive Education (Elaine Eisenman, Kai Peters)

executive ed coverAt the AACSB ICAM 2013 Conference, Elaine Eisenman, Dean of Babson College, and Kai Peters, Chief Executive of Ashridge Business School, set out some of the main issues in executive education today. Peters described the period as being one of the “most Schumpeterian times for executive education” and business schools in general. The presentation entitled “The Ideal, the Real, and the Deal” first dealt with some of the key misconceptions concerning education. 

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