IBM so dominated the computing industry from the 1950s onwards that by 1980 the US government decided to set up antitrust commission to decide if it had too much power. By the time the commission gave in its report, IBM was heading towards bankruptcy. The man who saved them from that fate was Louis V. Gerstner and this book explains how he brought about a massive cultural transformation.
Tag Archives: american express
BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N. Kapferer & V. Bastien (2009)
If you are currently spending a few weeks in a vacational coastal city of your country, jealously admiring the ostentatious wealth of the rich and famous, this book may interest you. It defines what constitutes a luxury product and how companies develop their strategies to profit from this status.