At the recent Peter Drucker forum in Vienna, I was lucky enough to catch up with Rick Goings, CEO of the Tupperware Brands Corporation, a multi-brand, multi-category company. The company achieved great success by distinguishing itself through direct sales and its famous Tupperware parties. The company was founded just after the Second World War when it was all about ‘plastics’. During the 50s, 60s, 70s and early 80s Tupperware went through wonderful years until it hit a wall. But Goings is passionate about the company and since he joined Tupperware in 1992, its fortunes have revived. Today it employs 13 500 people and has revenues of $2.3 billion.