Many people have written about the key components of business success. Suggestions range from evaluating lessons learned to recognizing opportunities and having a willingness to take measured risks. Clearly such concepts can play an influential role. However, there are three key foundational imperatives for ensuring enduring success. Leadership, flexibility and sound values are vital.
According to Geert Hofstede “Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.” Patrick Mazzariol, Vice President International Sales at Synchrony, Inc., USA, explains that an international learning strategy, language skills and embracing new cultures are the keys to overcoming this problem.
The Treaties of Rome which integrated six European countries and established the European Economic Community were signed in 1957. This act leads to the emergence of the European Union. Now, just over a few decades of worldwide economic advancement has led to a tremendous situation in which, globally, we are emerging into an International Economic Community.