Authors: Howard Schultz & Joanne Gordon
Change management, leadership, rebuilding a brand, supply chain management
Howard Schultz’ very personal and open account of the difficulties that Starbucks ran into and why, in 2008, he decided to come back to the company as CEO. He had stepped down 8 years before. Schultz’s is very passionate about his company (this comes out even more in interviews) and the people that work for it. The book is even divided into five parts entitled Love, Confidence, Pain, Hope and Courage.
The book gives an excellent account of how an “iconic brand” reinvented itself, why Schultz was determined to ban hot breakfasts from the store, the importance of creating an ‘experience’ or an ‘atmosphere’ for the customer and how the company became profitable again. He is also quite honest about why certain products and strategies failed. Continue reading
Cold turkey after Christmas
Cold turkey refers to the withdrawal symptoms heroin addicts feel when they come off the drug. (It is said that they get shivers so strong that their skin looks similar to that of a turkey before it is cooked.) More prosaically, the expression can be used to describe the feeling of readjusting after an exceptional good moment in your life. 72 hours after Christmas though, it is simply a description of what is left on the dinner table! The appearance of this cold, unwanted meat is all too often a sad reflection of peoples’ feelings now that the big party is over. Continue reading
Debates about the food chain McDonald’s often involve a lot of hypocricy. Many of its biggest critics are also, surprisingly, its customers. However, the corporation does itself no favours by engaging in Orwellian double speak that defies the facts about its products.