Category Archives: Communication

Peter Drucker Forum 2013: “Managing complexity by understanding multiplex networks” by Stefan Thurner

thurner

“To manage a system means that you are able to predict the possible outcomes of actions you take. If you cannot predict the outcomes of management actions, you neither manage nor control the system: you are subject to luck, fate, external events and developments.”

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Filed under Behavior, Business, Communication, Conference, Consumer Behavior, Corporate strategy, Education, Information Technology, Innovation, Leadership, Management, Strategy, Technology

Jean Jacques Lebel speaking on the Universalization of L’Oréal.

L'Oreal and Universalization

L’Oreal and Universalization

Speaking as a guest of Professor Rajiv Lal at the Harvard Business School, Monsieur Jean Jacques Lebel, outlined the logic behind the universalization strategy that L’Oréal has been implementing throughout the French cosmetics firm. This policy aims to leverage the advantages of having a global brand and adapt them to emerging markets in order to give new consumers a product that they feel in relevant and adapted to their needs.  Continue reading

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Filed under Advanced Management Program, AMP, AMP Harvard, Business Schools, Communication, Consumer Behavior, Consumption, Corporate strategy, Harvard Business School, India, Innovation, Marketing, Strategy, USA