As you walk in Geocaching offices, you discover that working here is all about games and innovation: foosball & ping pong tables, an amazing kitchen but also stand up desks, some people playing Fifa and others analyzing data on their computers!
As you might have understood, Geocaching values are focused on the well-being of people (employees and customers as well). On the walls of the conference room, you can read: “What you seek is seeking you” or “Breathe. You are right where you are meant to be.”
This company created an app and a website to allow people from all over the world to be part of a giant treasure hunt. Right now, the Geocaching community gathers more than 6 million people worldwide. Around 80 employees work every day to improve the experience offered by Geocaching.
However, the company is not well-know yet. Until now, they did not focus on marketing strategy, and they have chosen to focus mainly on the word of mouth of their fans. By providing a unique experience to people trying to find their treasures, Geocaching relies mainly on feedback provided by their customers… Customers? Not really, since Geocaching is a free App. However, their business model is based on a premium offer (you can have an access to more functionalities by paying an extra 30$ a year), on a merchandising program (tee-shirts stickers, etc…), and also on branded promotion and trackable promotion.
But Geocaching is not about making money thanks to technology. It is about using technology to allow you to become a part of an adventure and to become an explorer of the world you live in. You might discover that the nest box just in front of your house is in reality a ingenuous hideout for a Geocaching treasure!
Written by Lucie Villain & Romain Spiegel