Greve, Rowley and Shiplov have done extensive academic work and research on alliances over the past two decades. According to the authors of Network Advantage, companies have made more than 42,000 alliances in the past ten years. Despite this experience, many of them failed to be successful. This book explains why so many alliances fail and gives advice on how companies can work to ensure that they improve their chances of succeeding when they make alliances. This book is designed to give easier access to some of their research and is written in a style that would most managers of the general public will find easy to understand.
Network, alliances, corporation, value creation, partnerships