Grenoble Ecole de Management, hosted the 2014 EFMD Conference on Master Programs with over 100 people from more than 20 countries. With the subject “Master Programs: Going Global”, all participants and keynote speakers discussed current issues on Master programs from December 3 to 5, 2014. (A guest blog by Miki Lin).
At the opening of the EFMD Conference on Master Programs, Nadine Burquel, Director of Business School Services from EFMD kicked off the conference and introduced all the interesting topics and sessions for the guests to participate during three days. In particular, Dean Loick Roche gave his welcome address to the participants on behalf of GEM, and mentioned “the topic of Master Programs: Going Global is particularly relevant for GEM. Much of our development has been based around internationalization because GEM has two and a half thousand international students, coming from 137 different countries.”
Three keynote speakers took the leads for the first plenary called ”Global Trends in Master Programs” and shared their viewpoints from different angles. Benjamin Glover, Regional Director, EMEA, Graduate Management Admission Council presented data and trends from GMAC’s Research Department to give the audience the context of GMAT and its relation with master programs. Per Benjamin Glover, Master’s share of GMAT exams is growing rapidly. And it is interesting to tell that Specialized Master’s demand is changing the composition of the student pipeline. In terms of employment outlook, Master’s hiring is up but varies by world region. John Shields, Acting Deputy Dean (Programs and Infrastructure) & Associate Dean Postgraduate Coursework, University of Sydney, shared five defining trends of Masters Programs in Australia. Mark Vandenbosch, Associate Dean of Programs, Ivey Business School, spoke the Global Trends in Master’s Programs from the North American Perspective. In his words, Specialized Master’s degrees (Masters in Management, Masters in Finance, Masters in Analytics) are growing and the demand for MIM (Masters in Management) is more student-driven.
Right after Nadine Burquel briefly updated the guests about the latest development of EFMD, an innovative and collaborative creativity game “The Dean’s Game – how to design the school of the future ” organized by Hélène Michel, Professor, Serious Games and Innovation Management, Grenoble Ecole de Management was on stage. They worked in different groups to think from the Dean’s perspective and assigned with four cards to brainstorm ideas on how games are created and used as pedagogical tools.
In the education ecosystem, there are key stakeholders, such as professors, administration, students, as well as industries and companies. As many 500 foreign owned companies based in Grenoble such as HP, Schneider, in the plenary session of stakeholders ’perceptions, it was great to have Anne-Fleur Barret, Talent Acquisition Manager for Southern Europe at HP, Lorène Grandidier, Strategic Marketing Manager, Schneider Electric & GEM Alumna, and Andrea Radojicic, HRBP Assistant Google & Final Year Student GEM, to join with all the guests. Those sessions acted like the bridge to bring the education and the industry together and provided more insights for the participants with a dynamic performance of the master graduates with theoretical and practical approaches in any companies.
To meet and excel what the industries expect for the master level hires, the session of “Why Master Programmes are Developing Now and How They Differentiate” moderated by Selcuk Erenguc, Senior Associate Dean and Director of Graduate Programs, Hough Graduate School of Business, University of Florida, Nick Barniville, Director, Degree Programmes, ESMT, and Bertrand Guillotin, Director, International Programs Office, Duke University – The Fuqua School of Business, addressed this questions. As Bertrand Guillotin concluded, “the launch of a new program must be associated with the core competencies of a business school and the needs of the recruiters. Cannibalization across programs can be avoided by keeping a strict differentiation between them.” With regards to how to add value with Program Management, Christian Delporte, Associate Director Quality Services and Roland Siegers, Executive Director, CEMS shared their point of view in the plenary session. After, all the audience joined different discussion groups respectively in terms of curriculum, professional and personal development and support services to go deeper for idea generation.
Corporate Involvement in Master Programmes is significant. Kenneth A. Little, Graduate Co-op Program, c/o The Center for Career Discovery and Development, Georgia Institute of Technology, shared his experience in Graduate Cooperative Education at Georgia Tech and summarized the advantages and challenges of Cooperative Education Model. He also indicated that Employers seek more graduate level interns/co-ops and the start-ups have been actively hiring graduate level co-ops. This will contribute to new academic programs with cross functional and mandatory internship/co-op assignments. Sylviane Chabli, Head of People, Organisations and Society Department, introduced « alternance », a different way of organizing courses of the Master of Business School courses at GEM, as an example as corporate involvement in education. Matt Symonds, Co-director of Fortuna Admissions, and Chief Editor of MBA50.com shared his finding of how top schools are dealing with global challenges. Della Bradshaw, Business Education Editor, Financial Times, and the other moderators discussed the future of master programs. Everyone had a dynamic interaction with Della Bradshaw on this topic.
Each participant was inspired, exchanged experience, networked during these three days for EFMD Conference on Master Programs. The next year conference will be held in Lisbon, Portugal.
(Article by Miki Lin from Communication Department, Center of International Affairs, GEM)