Yves Doz, the Professor emeritus in INSEAD gave the introduction to the Drucker forum, and began by putting management ideas within their context. 30 years ago everyone was talking about 3M and the fact that they gave 15% of work time to the employees to work on different projects. Today, there is talk of Google and their flexible work practices. However, it is essentially the same thing.
In companies we often find that things are like Calcutta. The ambition to innovate but with the heat and the problems of infrastructure. After a certain time people therefore lose their ambition and their drive.
In companies there is often a wish for ambition, discipline, confidence and aid for the development of projects. However, the reality brings us control, oppression, conformity and fear. One good example is Nokia that went from a climate of confidence and innovation to one of fear and control.
Often in companies, the deciders all come from the same group and therefore there is little innovation with ideas. There is often the tendency to conform within companies instead of also thinking outside the box. Companies should therefore try to get the balance between conforming and managing ideas, and getting entrepreneurs within the system to challenge the status quo.
In the heart of all of this are integrators who should bring this all together. They need to have a certain strategic vision and be orientated towards the outside. They also need to understand the use of resources and get the collective commitment of everyone within the company. Professor Doz underlined that doing all of this is not an easy task.
If this is done a company can efficiently manage its innovation.
Yves Doz is a professor of Business Strategy and the Timken Chaired Professor of Global Technology and Innovation at INSEAD. He is a Fellow of the Academy of International Business and serves on the boards or advisory committees of various academic institutes and professional associations. His business experience includes work on multinational aircraft programmes, along with consulting for many major multinational corporations and teaching in their internal development programmes.
Yves Doz is the Solvay Chaired Professor of Technological Innovation at INSEAD. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. Yves Doz received his Doctoral degree from Harvard University and is a graduate of the Ecole des Hautes Etudes Commerciales (Jouy-en-Josas, France). From 2005 until early 2011, he was also a part-time Visiting Professor at Aalto University (formerly Helsinki School of Economics), where he also acted as Visiting Research Dean of the Center for Knowledge and Innovation Research. He has taught at the Harvard Business School, Stanford’s Graduate School of Business, Seoul National University, and Aoyama Gakuin University in Tokyo.