Daily Archives: June 17, 2014

EFMD Annual Conference 2014: Closing remarks

barbara spornRather than do a traditional closing speech, Barbara Sporn began her closing address by asking the audience the one key question from the conference: could they pronounce “WU” properly?! She then thanked the team members of WU for their dedication and effort in setting up the conference as well as Diana Grote and Eric Cornuel of EFMD. Ms. Sporn went on to outline the difficulty in summarizing such a rich conference, adding that EFMD conferences are like stock taking exercises that give time for reflection on issues in management education. 

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Access all GlobalEd conference articles here.

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EFMD Annual Conference 2014: Breakout sessions-B1 – Marketing of Business Schools in a Digital World

Andrew Cr.At the EFMD Annual Conference, Andrew Crisp, Director of CarringtonCrisp and Tracey Horn, Head of Communications and Marketing at Cambridge Judge Business School, gave an excellent session on the various opportunities that digital marketing can offer to the promotion of business schools. Andrew began his talk stating that digital marketing gives school the chance to do more personal marketing. Just one advertisement can have hundreds of variations and be tweaked according to the response. It’s a completely different mind-set from having a single advert in one newspaper for one day. With personalisation also comes the need to differentiate, as well as to say something different from all the other business schools vying for a student’s attention and attendance.

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Filed under Business Schools, Communication, Conference, E-learning, Higher Education, Innovation, Management, Marketing, Social Media, Technology

EFMD Annual Conference 2014: Plenary V – Panel on Technology & Blended Programmes

Richard Straub

Richard Straub, introduced the final session of the EFMD Conference 2014, stating then blended learning seemed outdated and the need to discuss what would go beyond this methodology and take us to the next stage.

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EFMD Annual Conference 2014: Plenary IV – MOOCs

vivek G.

At the EFMD Annual Conference 2014, Vivek Goel, Chief Academic Strategist, Coursera, kicked off the fourth Plenary by stating that the traditional university has many years to go and will never be replaced by online learning. He then went on to outline exactly what a MOOC is and how they can supplement teaching and learning.

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Filed under Business Schools, Communication, Conference, E-learning, Higher Education, Innovation, Management, Strategy