EFMD conference 2014: Plenary I – Designing Learning Spaces

Wolf 1

Deans, rectors and architects have a lot in common; all three have to lift heavy weights. Weight costs money and involves a lot of time and politics. The goal of learning is to get knowledge but you also need real world experience.Architecture can help this process but it cannot improve the intelligence of the students. We have to understand how we can help them learn more.

Some clients often have rich ideas although a very poor budget to carry it out. This is the hardest part of the profession. Architects need to know how to generate creativity but remain within the budgets given to them. You also need to know how to describe the society today.

“Everybody is right, but nothingwolf 2 is correct” he stated

Complex problems require complex solutions. But this requires lots of time and good communication skills. The noblest task for our society is to finish the tower of babel. This requires knowledge of technical issues.

The WU was a two stage competition. The first stage addressed the question of blending the building with variety and diversity. The campus was a success because the architects and the client, WU worked together on the project. For each section there were several offers. In total 18 architects presented their projects and 6 projects were chosen that fitted harmoniously together.

wolf 3

Building it was not easy so one general planner coordinated the project so that it stayed within budget. We must always think of the future because:

 “In only two days, tomorrow will be yesterday” he concluded.

When asked how we should design lecture halls, he joked that they should not be built. He also joked that the campus is almost perfect.


 Wolf D. Prix


Wolf D. Prix, born in 1942 in Vienna, is co-founder, Design Principal and CEO of COOP HIMMELB(L)AU.
He studied architecture at the Vienna University of Technology, the Architectural Association of London
as well as at the Southern California Institute of Architecture (SCI-Arc) in Los Angeles.
Amongst others, Wolf D. Prix is a member of the Österreichische Bundeskammer der Architekten undIngenieurkonsulenten, the Bund Deutscher Architekten, Germany (BDA), the Royal Institute of British Architects (RIBA), the Architectural Association Santa Clara, Cuba, as well as Fellow of the American Institute of Architecture (FAIA).
Wolf D. Prix received numerous awards including the Great Austrian State Award and the Austrian Decoration of Honor for Science and Art. He is permanent member of the Austrian Art Senate and the European Academy of Sciences and Arts. Two Universities have conferred him the Doctorate Honoris Causa: The Universidad de Palermo, Buenos Aires, Argentina (2001) and the “Ion Mincu” University of Architecture and Urbanism, Bucharest, Romania (2014).
Wolf D. Prix is counted among the originators of the deconstructivist architecture movement. COOP HIMMELB(L)AU had its international breakthrough with the invitation to the exhibition „Deconstructivist Architecture“ at MoMA New York in 1988. Over the years Wolf D. Prix/ COOP HIMMELB(L)AU was awarded with numerous international architecture awards.

See also:

EFMD Annual Conference 2013: “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia” by Dong-Sung Cho

Dong-Sung Cho, Professor of Strategy, International Business, Management Design, and Sustainability Management at Seoul National University, gave a lecture at the EFMD 2013 Conference titled “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia.”  This lecture discussed themes of management education, particularly through creative channels, and their influence upon the economies in the Asian markets, especially South Korea and China.

EFMD Annual Conference 2013: “Reinventing Education” by Howard Lurie

EFMD Annual Conference 2013: "Reinventing Education"This year at the EFMD Annual Conference, the trend of Massively Open Online Courses (MOOCS) were highlighted and built upon by Howard Lurie, the Vice President for External Affairs for edX, a Harvard and MIT online course initiative.  The traditional model for higher education is now changing to reflect the emergence of open source content and learning online.  The advantages and disadvantages of going online were discussed, how traditional university models could work with MOOCs to their benefit, and what the next steps forward are for edX amidst all this.

iFail….the Sint-Jozef business school, Belgium imposes the purchase of an iPad

The Sint-Jozef business school in Belgium has made the purchase of an iPad compulsory for all its students. This has provoked the ire of a certain number of parents who complain about the extra cost. What few people have mentioned is that the academic performance of the students will almost certainly diminish once they have an iPad. This often happens when the technology begins to dictate academic decisions.

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Filed under Architecture, Business Schools, Conference, Education, Higher Education, Innovation, Strategy

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