The low cost model has become so ubiquitous today that it’s quite easy to f0rget that, when Southwest airlines set up in 1971, its business model was quite revolutionary. This was just two years after Concorde had come into existence, and talk of the time was of quick flights for important business people prepared to pay a high price. The two oil shocks of the 1970s, and changes in consumer tastes had a huge impact on this and, no doubt had a great, positive impact on the business model set up by Southwest Airlines.
“Be not afraid of greatness,” says Malvolio in Shakespeare’s Twelfth Night, “some are born great, some achieve greatness, and some have greatness thrust upon them.”
To some extent, Rudolph “Rudy” Giuliani did have greatness thrust upon him. Though he was a prominent politician, and already having been mayor of New York since 1994, it was on those terrible moments, on the morning of September 11th, 2001, that Giuliani gained international attention for his leadership. For those who witnessed the events that day or saw them recounted on the TV, the memories of Giuliani walking up Manhattan with his team as devastation all around, giving orders, remains one of the most profound images of the day. It was for this that he was named Time Person of the Year in 2001 and received an honorary knighthood from Queen Elizabeth II in 2002.