Dong-Sung Cho, Professor of Strategy, International Business, Management Design, and Sustainability Management at Seoul National University, gave a lecture at the EFMD 2013 Conference titled “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia.” This lecture discussed themes of management education, particularly through creative channels, and their influence upon the economies in the Asian markets, especially South Korea and China.
To begin the presentation, Mr. Cho emphasized the Occupy Wall Street movement in changing the mission of business schools with capitalism being called into question. He highlighted the positive impact that business schools now have in teaching a new type of capitalism to students through research, education, and service, all incorporating themes beyond what one classified as traditional capitalism.
The skills required for teaching this new type of capitalism still need to be adopted through faculty, who are going through a transition to adapt to this different mentality. Depending on the country, the adaptation to management teaching has been variable. Additionally, there is also a need to foster good professorial-student relationships to create a dynamic learning environment. These types of close relationships are predominant throughout many Asian business schools, due to Asia and its Confucian heritage- a culture that respects kings, fathers, and teachers. Therefore, there is a high respect for teachers in Asia. In a survey of 283 MBA students from 6 business schools in the EU, US, China, and Korea, harmony and social trends place highest in order of importance for corporations (on average).
This model is thus now changing. The industry-academic relationship in East Asia, in particular, is now adapting to a more American and European model. There is higher convergence with the US curriculum of teaching, increased faculty entrepreneurship and research, and a rise in the dot com boom (digital trends). Due to this growth in the general level of education, many universities in Asia are beginning to offer a variety of courses, such as CKGSB offering a course program on the origins and development of both Chinese and Western culture. Another school embedded a mandatory ethics discussion at the beginning of every class, with the university President justifying this to help both the students and professors change their mindset towards management education. Even Mr. Cho himself has added some initiatives to his strategy classes, such as highlighting the linkages between both efficiency leading to harmony, and repetition leading to creativity.
Evidently, management education in Asia especially is working with traditional themes of harmony and respect for elders (Confucian values), and shifting its course curriculum to simultaneously incorporate themes of efficiency and creativity-typical to European and American teaching models- to adapt to management teaching for the 21st century.
Professor of Strategy
Seoul National University
Dong-Sung Cho is Professor of Strategy at Seoul National University. He received doctoral degree from Harvard Business School, and worked at Gulf Oil and Boston Consulting. He was visiting professor at HBS, Michigan, Duke, INSEAD, Helsinki, Tokyo, and Peking. He published 61 books and over 100 papers in major journals. Aalto University granted him honorary doctoral degree.
He was Dean of College of Business Administration, SNU; President of Korean Academic Society of Business Administration; and President of Korean Association of Academic Societies. He sits in the Presidential Council for National Competitiveness of Korea. He is Honorary Consul of Finland in Korea, President of Supporting Committee for the International Vaccine Institute, Director General of the Ahn Jung Geun Memorial & Museum, Director of the Korea National Opera, and Director of the Korea Professional Football League.
This week, Philip Warwick, Senior Teaching Fellow at Durham University Business School, UK, writes at guest blog on the state of internationalisation in British universities. Professor Warwick has been studying the international strategies of a number of universities in the UK and in other countries. He has found that approaches vary across countries. Within the UK he has identified four specific strategies to international development within the group of universities he studied.
I recently completed some research on the management and organisation of British universities, which concluded that despite being full of good intentions (in this case to internationalise their offering) they lacked the management experience and know-how to implement the changes necessary to implement their strategies. Whilst it seemed fairly clear to me that what they needed to do was improve their management knowledge and know-how, it did not feel entirely comfortable for me to be saying this. After all I work at a Business School, one of whose primary functions is to provide management education to help managers develop their knowledge and know-how.
One of the opening sessions of the AACSB Conference for Associate Deans Conference brought together panelists from 4 business schools; Latha Ramchand, Dean at the University of Houston, Lynne Richardson, Dean at the University of Mary Washington, Deborah Spake, Associate Dean at the University of Alabama and Kristie Oglivie, Interim Associate Dean at California State University. The Panel was chaired by Susan McTiernan, Associate Dean at Quinnipiac University and Vice Chair of the Associate Deans Affinity Group.
Universities UK Blog: “Every year, Universities UK produces an annual collection of facts and figures on UK higher education institutions. This publication always proves very popular, as it presents a vast range of information in bite size chunks, providing readers with an overview of higher education in the UK, covering the student population, staff population and finances.”
Universities UK Blog: “It is true that higher education is becoming increasingly global; there are growing numbers of overseas students who choose to study in the UK. This is hardly surprising given the UK’s leading reputation for higher education and the global rise in the numbers of tertiary students wanting to study outside of their home nation.”
UniversitiesUK: “Don’t you just hate it when university and student leaders say: ‘Now that students are paying high fees…’? Where have these people been for the last 30 years? It seems too easy to forget that international students studying in British universities have been paying fees since the 1980s.”
GlobalHigherEd: “A report by the Higher Education Policy Institute (HEPI) questioning the implications of the Bologna Process on the UK’s international student market set of alarm bells in the UK media last week. For example, the Guardian (May 22) declared, “UK universities at risk of losing foreign students as a result of the Bologna process.”