EFMD Annual Conference 2013: “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia” by Dong-Sung Cho

EFMD Annual Conference 2013: "Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia"Dong-Sung Cho, Professor of Strategy, International Business, Management Design, and Sustainability Management at Seoul National University, gave a lecture at the EFMD 2013 Conference titled “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia.”  This lecture discussed themes of management education, particularly through creative channels, and their influence upon the economies in the Asian markets, especially South Korea and China.

To begin the presentation, Mr. Cho emphasized the Occupy Wall Street movement in changing the mission of business schools with capitalism being called into question.  He highlighted the positive impact that business schools now have in teaching a new type of capitalism to students through research, education, and service, all incorporating themes beyond what one classified as traditional capitalism.

Does management education create impact?

Positive impact that business schools now have in teaching a new type of capitalism to students through research, education, and service.

 The skills required for teaching this new type of capitalism still need to be adopted through faculty, who are going through a transition to adapt to this different mentality.  Depending on the country, the adaptation to management teaching has been variable.  Additionally, there is also a need to foster good professorial-student relationships to create a dynamic learning environment.  These types of close relationships are predominant throughout many Asian business schools, due to Asia and its Confucian heritage- a culture that respects kings, fathers, and teachers.  Therefore, there is a high respect for teachers in Asia.  In a survey of 283 MBA students from 6 business schools in the EU, US, China, and Korea, harmony and social trends place highest in order of importance for corporations (on average).

Impact of Management Education upon Business and Economy in Asia

Background of industry-academic relationships in East Asia.

This model is thus now changing.  The industry-academic relationship in East Asia, in particular, is now adapting to a more American and European model.  There is higher convergence with the US curriculum of teaching, increased faculty entrepreneurship and research, and a rise in the dot com boom (digital trends).  Due to this growth in the general level of education, many universities in Asia are beginning to offer a variety of courses, such as CKGSB offering a course program on the origins and development of both Chinese and Western culture.  Another school embedded a mandatory ethics discussion at the beginning of every class, with the university President justifying this to help both the students and professors change their mindset towards management education.  Even Mr. Cho himself has added some initiatives to his strategy classes, such as highlighting the linkages between both efficiency leading to harmony, and repetition leading to creativity.

Changes in industry-academic relationships in East Asia.

Changes in industry-academic relationships in East Asia.

CKGSB program

Example of “Chinese-Western program” by CKGSB.

 Evidently, management education in Asia especially is working with traditional themes of harmony and respect for elders (Confucian values), and shifting its course curriculum to simultaneously incorporate themes of efficiency and creativity-typical to European and American teaching models- to adapt to management teaching for the 21st century.



Professor of Strategy
Seoul National University

Dong-Sung Cho is Professor of Strategy at Seoul National University. He received doctoral degree from Harvard Business School, and worked at Gulf Oil and Boston Consulting. He was visiting professor at HBS, Michigan, Duke, INSEAD, Helsinki, Tokyo, and Peking. He published 61 books and over 100 papers in major journals. Aalto University granted him honorary doctoral degree.
He was Dean of College of Business Administration, SNU; President of Korean Academic Society of Business Administration; and President of Korean Association of Academic Societies. He sits in the Presidential Council for National Competitiveness of Korea. He is Honorary Consul of Finland in Korea, President of Supporting Committee for the International Vaccine Institute, Director General of the Ahn Jung Geun Memorial & Museum, Director of the Korea National Opera, and Director of the Korea Professional Football League.


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Filed under Asia, Business, Business Schools, China, Education, Higher Education, Management, MBA, Research, Seoul, South Korea, Strategy

12 responses to “EFMD Annual Conference 2013: “Efficiency and Creativity: the Impact of Management Education upon Business and Economy in Asia” by Dong-Sung Cho

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