Business schools contain the word both business and school. These ingenious little books written by Harvard show that one of the world’s most known business schools is pretty good at doing both of them. The title of the book gives you essentially all that you need to know. These are a collection of the ten most read articles that have been published by HBR on strategy.
Monthly Archives: February 2013
I have a wonderful colleague, Lisa Jane Perraud, who works for the Careers Service at my school and has done great job over the past few years. However, this week even she has surpassed herself with this photo! She is currently in New York with 25 students from my school that are studying finance. Lisa Jane has been working extremely hard over the past 2 months to organize a marathon week of company visits (the students will have had 13 in a week!)
Clemence Crampon, a graduate management student from Grenoble EM, talks about her experience at Sogang University.
Seoul is huge and never falls asleep, you will never get bored. You can enjoy a lot of activities (catbar, karaoke…), do shopping everywhere and have a lot of choice in term of nice bar and restaurants. The city is over-connected (not surprising in Samsung’s country!), trendy and dynamic.
BOOK REVIEW: “The New Age of Innovation: Driving Co-Created Value Through Global Networks” by C.K. Prahalad & M.S. Krishnan ” (2008)
The New Age of Innovation is one of C.K.Prahalad last works. The central theme lies around what they define as N=1; R=G. Increasingly today business is having to adapt to the logic of the individual needs of each customer (N=1). At the same time, they are finding their resources on a global scale (R=G).
BOOK REVIEW: “Trading Up: Why Consumers Want New Luxury Goods–and How Companies Create Them” by Michael Silverstein & Neil Fiske (2008)
It’s been about 15 years now, since sociologists and marketers were amazed to discover a new phenomenon. BMW is parked in front of our discount stores. Why would somebody who pays fifty or sixty thousand pounds for a car want to save 50 cents on a liter of milk? The answer was, of course, that they were ‘trading up.’ An explanation of this can be found in this excellent book. Trading up is what consumers are prepared to pay a premium price for certain products that they think bring more luxury. It can be in many different areas, from Belvedere vodka or Boston Beer which costs 50% more than standard beers. It can be in things like pub food or in the doll industry, with American Girl.