Thinking Fast and Slow is one of Amazon’s best sellers at the moment. Deservedly, so. This book is the summary of the research done by Nobel Prize winner Daniel Kahneman for the past 40 years in behavioral economics.
Behavioral what? Don’t switch off just yet. The book is easy to read and a lot of fun. Have you ever thought that you were being a bit lazy (intellectually speaking, that is?) This book will explain why and a whole lot more. It gives any business person a sharp insight into how irrational decisions can be made by some very intelligent people. Kahneman is a brilliant scholar and an absolute delight to read.