Daily Archives: August 3, 2012

“They’ll always be kids…” : Procter and Gamble’s 2012 Olympic TV Advert…And a message for parents of future students.

If you are watching the Olympic games at the moment, you have probably seen the TV ad by Procter and Gamble which shows a mother looking at her child compete in the Olympics and finishes with the slogan:

“To us, they’re Olympians. But to their moms, they’ll always be kids.”

Parents who will soon be seeing their children leave the family nest for the dangerous world of higher education will fully understand this message. After all those years of worrying and caring, it is tough giving up our precious offspring to the unknown.

For professors though, those same students are NOT children but future managers. Their job is to prepare them for the business world. Time for the parents to let go.

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Filed under Business, Business Schools, Higher Education