Merry Christmas and Many Thanks

Merry Christmas and many thanks to all of you for your contributions and for reading this blog throughout the year.

Best wishes for a happy and healthy festive season.

STUDY ABROAD / INTERNATIONAL EXPERIENCE : Singapore

Jessica Grenat, a graduate management student from Grenoble EM, talks about her experiences at Singapore Management University.

With a thriving environment, Singapore is an amazing experience to live, willing to preserve its traditions in an advanced society! Symbolizing the Asian golden coast by excellence, it is quite Americanized, focusing on shopping, but also impressively developed in terms of growing companies and infrastructures. And, at the same time, Singapore is alive keeping a deep Asian culture celebrating each tradition and religious event in the streets.

   

Photos and text by Jessica Grenat

  

BOOK REVIEW: “The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands” by J.N. Kapferer & V. Bastien (2009)

Key words
Luxury, fashion, premium, strategy

Summary

If you are currently spending a few weeks in a vacational coastal city of your country, jealously admiring the ostentatious wealth of the rich and famous, this book may interest you. It defines what constitutes a luxury product and how companies develop their strategies to profit from this status.

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